What Do You
Really Know
About Frisco?

There are still plenty of myths surrounding grocery delivery services. Many consumers mistakenly perceive them as a premium option. While they value the convenience, they often fail to see them as a cost-effective solution for their weekly grocery shopping.

Our simple idea

To celebrate Frisco's 20th anniversary, we set out to bust the myths surrounding the brand. From the biggest ones ("It's not worth shopping at Frisco every week") to very specific misconceptions (such as "You can't get free delivery"). We name and challenge them head-on to show that Frisco offers convenient shopping at even better prices.

The important
things

The role of myth buster naturally belongs to our brand hero - Friscoach. Using all his strength and a variety of often surprising methods, he literally takes on consumers' false beliefs. The campaign is further strengthened by low prices, promotions and a competition where shoppers can win a year's worth of free groceries.