Müller Skyr To Go
A snack that keeps up with you

Our simple idea

Müller Skyr To Go is a filling snack which doesn’t interrupt your day. Thanks to a high content of protein and a convenient drink format, it quickly satisfies your hunger and helps you continue your activities. This skyr is produced for people who don’t want to slow down just because it’s time to grab a snack.

What is important

At the heart of the campaign, we have placed the Viking Woman – a heroine who tells us about the challenges of modern life with her characteristic sense of humour. This non-obvious brand asset has enabled the brand to move away from typical code categories and create a modern, dynamic world of communication which should not be confused with that of its competitors.