Provident's proverbs

Our simple idea

The vision of loss is more motivating than the prospect of profit. That is why in our communication for Provident brand we have shown what will happen when consumers do not check out Provident loans.

What is important

"Foresight is better than hindsight", "Don't cry over spilled milk", "It's easy to be wise after the event"… English is full of proverbs or sayings referring to such situations. They are automatically decoded and very graphic, so they prove ideal in funny scenes.