Computer brands derive real power from contemporary pop-cultural myths rather than from technology. A computer is a tool for creative imagination. That is why we have invited respected pop-cultural artists in order to show the creative potential of new Asus computers with their help.
Four artists taking part in the campaign have used the new Asus laptop in four different ways, thus demonstrating its broad capacities. During the campaign, recipients had opportunities to watch closely the creation process and to join it actively. We have thus given them an opportunity to view Asus as a brand for creative and outgoing people.