It is not easy to understand the Amway sales model. And to explain it to someone — that's even harder. That's why we created a mobile application, which explains the complex business model of the brand in just three steps.
Previous information material presenting the Amway business model had some limitations. That's why we used a simple way to show what opportunities Amway can offer, creating a clear narration so that beginnings are no longer tough.
For 40 markets, we created a mobile application together with an offline and digital communication campaign, encouraging representatives of Amway to download and use it.