UPC has introduced 1GB/s fast Internet connection. Instead of competing in numbers, we have decided to borrow the phrase which denotes such speed. It has been important to use the superlative form so as to emphasise the highest speed. This has given birth to the idea of "incredibly fast Internet connection."
The Internet is full of clips with kittens, economic news, memes, emotions in forums... The content that we are interested in is really diverse in all respects. We have personalised it and shown how incredibly fast it reaches its recipients.