Brand communication stimulates the habit of drinking Hortex in very specific situations. Whether it is in the morning with breakfast, during a break from work or during a common family meal - Mother Nature comes when something is missing.
The Polish expression for "jeez", which makes reference to the Polish word for mother, has become a leitmotif of our campaign. Such words uttered instinctively when one is tired or hungry call Mother Nature. Just like all mothers, Mother Nature obviously comes immediately with the right solution.