Golden Arrow Winners!
We have been distinguished by the Golden Arrow 2019 competition jury for the Decathlon Carbon Challenge campaign in the "game rivalry" category.
The competition is aimed at rewarding the most effective and innovative marketing solutions.
Our Decathlon Carbon Challenge campaign has brought involvement of users and spectacular results. We have created a sports challenge in order to convince cyclists from all around Poland to choose Decathlon B’TWIN road bikes. The rules were simple: competitors were given 48 hours to cycle for kilometres on the top Decathlon carbon fibre road bike. The one who covered the greatest distance won a bike. We managed to change the attitude of the group of key brand consumers, which translated into increase in the sale of top Decathlon bikes.
