The ultimate joy of riding on the road

Our simple idea

One experience is worth a thousand words! Cycling enthusiasts trust their own experience the most. That's why we gave them the opportunity to test the most advanced bikes from Decathlon. They were given bikes and a closed road for 48 hours.

What is important

Amateur cyclists have never perceived Decathlon as a store that offers good racing bikes. Our task was to change this. We decided to give them a chance to find out what the B'Twin carbon frame road bikes can do.

The test rides included a contest. The prize (a new bike) went to the person who covered the most kilometres in 24 hours.