Decathlon
The ultimate joy of riding on the road

Our simple idea

One experience is worth a thousand words! Cycling enthusiasts trust their own experience the most. That's why we gave them the opportunity to test the most advanced bikes from Decathlon. They were given bikes and a closed road for 48 hours.

What is important

Amateur cyclists have never perceived Decathlon as a store that offers good racing bikes. Our task was to change this. We decided to give them a chance to find out what the B'Twin carbon frame road bikes can do.

The test rides included a contest. The prize (a new bike) went to the person who covered the most kilometres in 24 hours.

The effectiveness of the campaign was appreciated by the jurors of Golden Arrow 2019 by granting it honourable mention.

Golden Arrow