To provide the most convenient online shopping experience. We expanded Decathlon’s online communication on what gives customers a positive shopping experience – next-day delivery, choice of delivery method, and so on. Seemingly trivial things that when combined led to one great advantage: convenient online sporting equipment purchases.
It’s getting harder and harder to lure online customers with just product offers. That’s why we showed consumers what they could expect when making purchases through the Decathlon online store: not only a great selection and good prices, but also convenient shopping and delivery of everything they buy.