Wyborowa and the dictionary
of Polish hospitality

Our simple idea

The Polish language is full of expressions associated with celebrations and vodka - baby shower, penalty drink, one for the road… They have all been collected in the Wyborowa's dictionary - "The Dictionary of Celebration”.

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What is important

The creative idea has been easily translated into a few languages. We have presented the Polish "terminology" of hospitality through social media (Facebook and Instagram) to consumers in six foreign markets where Wyborowa is sold.

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Wyborowa campaign – dictionary of celebration