Wyborowa and the dictionary
of Polish hospitality

The Polish language is full of expressions associated with celebrations and vodka - baby shower, penalty drink, one for the road… They have all been collected in the Wyborowa's dictionary - "The Dictionary of Celebration”.

The creative idea has been easily translated into a few languages. We have presented the Polish "terminology" of hospitality through social media: Facebook, Instagram and YouTube to consumers in six foreign markets where Wyborowa is sold.