BiotebalThree weeks –
is it fast or not?

Our simple idea

Biotebal XXL makes your lashes long in just three weeks. The brand promise has been dramatised with countdown to three to emphasise the product’s fast action and sure effects. After all, what else can be expected when one says "I'll count to three and..."?

What is important

A simple idea to change outfits has clearly shown that time quickly goes by. A youth style of the campaign has made it light and interesting despite a very straightforward presentation of the way the product works.