Biotebal is recommended
by hairdressers

Our simple idea

Who do women confide about hair loss in? In their trusted hairdressers, of course. They are experts who know the hair of their clients like nobody else.

What is important

A "natural" dialogue of a client with her hairdresser has allowed us to convey the message of Biotebal advantage - it is a drug rather than a food supplement and has the highest content of biotin available in the market.

Making of

+ 9ppIncreased
brand awareness

+ 12 ppGreater
market share

  45% SOM,
leader in its category

The effectiveness of the campaign was appreciated by the jurors of

Effie 2018

by granting it silver award in the category “medications and food supplements”.