Biotebal is recommended
by hairdressers

Our simple idea

Who do women confide about hair loss in? In their trusted hairdressers, of course. They are experts who know the hair of their clients like nobody else.

What is important

We are the author of the 2017 campaign.
A "natural" dialogue of a client with her hairdresser has allowed us to convey the message of Biotebal advantage - it is a drug rather than a food supplement and has the highest content of biotin available in the market.

Making of
effects 2015-2019

+ 26ppincrease in
market share

+ 388%increase in

no. 9 among pharmacy
brands in Poland
in terms of sales

The effectiveness of the campaign was appreciated by the jurors of

Effie 2018

by granting it silver award in the category “medications and food supplements”.


Effie 2019

by granting it silver award in the category „long term marketing excellence”.

See our new campaign for Biotebal Lashes brand.

Biotebal ad - treatment for the hair loss