Biotebal Is recommended by hairdressers
- Our simple idea
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Who do women confide about hair loss in? In their trusted hairdressers, of course. They are experts who know the hair of their clients like nobody else.
- What is important
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A "natural" dialogue of a client with her hairdresser has allowed us to convey the message of Biotebal advantage - it is a drug rather than a food supplement and has the highest content of biotin available in the market.
- Making of
effects 2015-2019
+ 26pp increase in market share
+ 388% increase in sales
no. 9 among pharmacy brands in Poland in terms of sales volume
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The effectiveness of the campaign was appreciated by the jurors of
Effie 2018
by granting it silver award in the category “medications and food supplements”.
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andEffie 2019
by granting it silver award in the category „long term marketing excellence”.