Who do women confide about hair loss in? In their trusted hairdressers, of course. They are experts who know the hair of their clients like nobody else.
A "natural" dialogue of a client with her hairdresser has allowed us to convey the message of Biotebal advantage - it is a drug rather than a food supplement and has the highest content of biotin available in the market.
+ 26pp increase in market share
+ 388% increase in sales
no. 9 among pharmacy brands in Poland in terms of sales volume
The effectiveness of the campaign was appreciated by the jurors of
by granting it silver award in the category “medications and food supplements”.
by granting it silver award in the category „long term marketing excellence”.