Hortex wants to change the everyday world of consumers – for a little better. The role of the company is to do everything to make everyday nutrition based on vegetables and fruits easy, delicious and convenient. This promise is guided by everything the company does.
The new higher goal of the company is its visual identity system. The company’s world has been rejuvenated thanks to its characteristic shapes and colour. Hortex has become dynamic and its personality is expressive and contemporary. The new slogan “Straight from nature” – thanks to its dual meaning – reflects the company’s new role well and refers to its current achievements – strong associations with what’s natural.