Hyundai is modern and metropolitan, but still attainable for consumers. In a Hyundai, there is no place for limitations. There is, however, a place for the everyday feeling of freedom and ease.
The car is a symbol of freedom. But for most drivers, the city is their natural environment. That is where they spend the most time behind the wheel, and in our day-to-day lives it has very little to do with the myth of absolute mobility.
With strict consistency, we have been building an aspirational world of the Hyundai brand since 2011. We have adapted global campaigns to the Polish market and developed them into promotional campaigns. We pay particular attention to the building of shared experiences in showrooms — a key place for selling passenger cars.