GOLDEN ARROW
2022: WE’VE GOT IT!
The competition jury have awarded the main prize to us for our campaign for the Jurajska brand (product re-launch category) and a distinction for the Familijne brand campaign (integrated campaign category).
The competition is about awarding prizes to the most effective and innovative marketing solutions.
JURAJSKA
MAIN PRIZE
The “Straight from Jurassic rocks” communication platform, which promotes the whole product line of Jurajska mineral waters, brought excellent results and contributed to the brand’s revolution. In 2021, it became one of the most popular brands all across Poland and it grew by 29%, which is seven times more than the figures for the overall water market.
We engaged a brand ambassador, Agnieszka Radwańska, for advertising for the first time in the history of the brand.
FAMILIJNE
FAMILIJNE – DISTINCTION
The “Where have our wafers gone?” communication platform created for the Familijne brand has a nationwide reach and includes a TV campaign, a digital campaign, a consumer lottery, and OOH with local references.