You must crunch on them…
before they are gone!

Our simple idea

Familijne wafers are so tasty and light that you can’t see them go. After they have gone, the search begins, engaging all family members and giving them a lot of fun.

What is important

In order to strengthen and modernise the brand’s image, we have used a catchy paraphrase of the poem loved by several generations, and modern animations. Powerful idea and attractive form manipulation have led to the creation of engaging 360 communication.

The jury of the Golden Arrow 2022 competition has awarded us with the prize in the “integrated campaign” category.

Golden Arrow prize for Opus B