Familijne wafers are so tasty and light that you can’t see them go. After they have gone, the search begins, engaging all family members and giving them a lot of fun.
In order to strengthen and modernise the brand’s image, we have used a catchy paraphrase of the poem loved by several generations, and modern animations. Powerful idea and attractive form manipulation have led to the creation of engaging 360 communication.
The jury of the Golden Arrow 2022 competition has awarded us with the prize in the “integrated campaign” category.