Healthy skin is a contemporary synonym for beauty. For this reason, clinically proven effectiveness of Iwostin products and their functions which contribute to skin health have been emphasised in the platform which introduces a new line of Iwostin dermocosmetics.
Natural looks of models and minimalism have been chosen as primary points in the category usually more inclined to use filters and to conceal imperfections. Legible communication about the functions of individual products will emphasise the brand's effectiveness and expertise.