ALDI
Has IT!

Our simple idea

ALDI has it - something fresh, something at a great price, something for lunch, something for everyone and for all occasions… That is why when you go to ALDI stores, you can always be sure that you'll do great shopping.

What is important

The specification of "IT" is the predominant creative idea. We have made it more flexible - it changes depending on the promoted product categories. This helps strengthen the message and make ALDI communication recognisable.