Millions of Polish women are going to feel the power of beautiful hair, nails, skin and eyelashes. Our bold and seemingly general promise is founded on robust product credibility. The ingredients of Biotebal PLUS have been selected by scientists to fulfill the needs of the largest group of women possible.
Biotebal PLUS is a new product in the brand portfolio and a dietary supplement, which means that it is no longer an OTC. This is why we stressed this difference in our communication, not using hairdressers’ recommendations this time (as in the MAX version), but focusing on the end result and satisfaction of many women.
Long lashes in just three weeks — our new campaign focuses on them and nothing more. This is why we emphasized its easy application, the mode of action and, for obvious reasons, the end result.