The jury of the Golden Arrow 2020 competition has rewarded us with the prize in the "promotion of BtoC sale” category for the "Refreshingly sincere Hortex beverages” campaign.
The Golden Arrow competition jury rewards marketing campaigns for their effectiveness and innovation. The main objective of the competition is to promote best practices in the use of marketing tools and to reward breakthrough solutions.
The activities we have planned with regard to Hortex beverages have been effective in involving consumers. The campaign focuses on authenticity and unpretentiousness. Hortex is sincere by nature. It will only refresh you. No more, no less. It won't change your life and won't promise you fame. This is the message we have used to activate consumers. An instant win lottery has been employed which perfectly suits the straightforward communication.