Hortex The refreshing frankness of beverages
- Our simple idea
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Hortex is frank by nature, quite simply. It only provides refreshment but does not change life or people. So little and yet so much is needed to attract young consumers.
- What is important
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The brand's message is vivid thanks to the fact that it is not approached too seriously but with a lot of irony. Additionally, its characteristic geometric visual world makes the message noticeable.
- Making of
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The jury of the Golden Arrow 2020 competition has awarded us with the prize in the “promotion of BtoC sale” category for the “Refreshingly sincere Hortex beverages” campaign.
