Hortex is frank by nature, quite simply. It only provides refreshment but does not change life or people. So little and yet so much is needed to attract young consumers.
The brand's message is vivid thanks to the fact that it is not approached too seriously but with a lot of irony. Additionally, its characteristic geometric visual world makes the message noticeable.
The jury of the Golden Arrow 2020 competition has awarded us with the prize in the “promotion of BtoC sale” category for the “Refreshingly sincere Hortex beverages” campaign.