Ranigast Max is the No. 1 solution to the problem of heartburn. This strong social proof is invariably presented in a joyful and humorous way. In the communication platform, we show how Poles cope with the problem.
We did not care about the typical narration of the OTC category, i.e. problem setup — problem solution. We did not use a medical demo or other "obligatory" codes of communication. Instead we chose very vivid short stories about heartburn and Ranigast Max.
We created an original brand world, making references to the characteristic works of Wes Anderson. Its comedy and dynamics pull the audience into a topic which is far from pleasant.