The MIXX Awards jury presented us with a bronze statuette in the limited budget category for our Decathlon Carbon Challenge campaign.
The competition organized by IAB Polska aims to select the best digital campaigns in recent months. The jury assesses the strategy, creativity, implementation and the use of media, as well as the results and ROI of the campaign.
This is the second award we have won for this campaign – in the past, we received a distinction in the Golden Arrow competition.
Our Decathlon Carbon Challenge campaign turned a lot of heads and brought in great results. We created a sports challenge to entice cyclists from all over Poland to try the Decathlon B'TWIN rode bike. The rules were simple: participants had 48h to pedal as many kilometres as they could on a top carbon Decathlon road bike. Whoever had the most, won a bike! As a result, we rallied a key consumer group to the brand, which translated into increased sales of top Decathlon bikes.