No. 1 heartburn medication — throughout Poland. We presented strong social proof in a light and humorous way. Local dialects and customs perfectly depict the popularity of Ranigast Max in our country.
We did not care about the typical narration of the OTC category, i.e. problem setup — problem solution. We did not use a medical demo or other "obligatory" codes of communication. Instead we chose very vivid short stories about heartburn and Ranigast Max.
We created an original brand world, making references to the characteristic works of Wes Anderson. Its comedy and dynamics pull the audience into a topic which is far from pleasant.