Traumon helps the helpers, or brand users - seniors who are always there when grandchildren need to be taken care of. The functional advantage of maximum efficacy in pain control has been set in an important social context. By emphasising the role of our consumers in the upbringing of children, we have made the communication emotionally involving.
The triple power of absorption has been illustrated by using triplets who are taken care of by our heroes. Thanks to this, product functions have been graphically shown and our campaign has become expressive and memorable.