Prizes for the most effective advertising campaigns have been awarded! In this year's edition of Effie Awards, we have won three trophies: two silver awards (Biotebal campaign and Žatecký Světlý Ležák) and one bronze award (communication activities for the brands of Biovital Complex).
Our awarded projects:
Category: drugs and dietary supplements
In 2017, Biotebal recorded the largest increase in sales volumes among all drugs and supplements in Poland — close to PLN 30 m. Communication presenting the issue from women's perspective proved effective — by building a high awareness of the brand and incentivising female customers to buy the product.
Client: Egis Polska
Biovital has reached the limit of its development! We have been able to push it forward thanks to the introduction of a new variant: Biovital Complex. The new format, new formula, and new communication have convinced younger consumers in the 40+ range to choose a brand which they did not even notice not that long ago. We have achieved high sales results, boosting the entire brand of Biovital.
Client: Carlsberg Polska
The introduction of Žatecký Světlý Ležák beer is a good example of a skilful launch of a new brand. In spite of the relatively high price, in less than a year the brand has achieved the sales volume of over 160 thousand hl, building up its market position.