Awards for the most effective advertising campaigns have been handed out! The 2019 Effie Awards jury awarded us a silver statuette in the prestigious category "long-term marketing excellence" for our Biotebal (Polpharma) campaign.
This category includes only long-term campaigns, i.e. lasting at least three years, which is why the award is the joint success of our team, MediaCom media house and Change Serviceplan and Dentsu X agencies.
It is worth noting that the effectiveness of the “Female conversations” campaign, carried out in 2017, was recognized a year ago, when the jury awarded us a silver Effie Awards statuette in the “medicines and dietary supplements” category.
This is another year in a row that our team has been awarded an Effie Award, one of the most important competitions in the advertising industry.